the CURA story

Cura was born from the same question we kept asking, and hearing from other women: “Why are we still left stitching together our own care?”

As two local moms on the South Shore of Massachusetts, we spent years piecing together care across fertility, pregnancy, postpartum, and beyond. It was overwhelming, fragmented, and far too common.

So we built what we couldn’t find.

Cura offers evidence-based support for your mental, physical, and hormonal health, all under one roof, and in a space that feels as good as the care itself.

Meet the Founders

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Zoe built her career leading marketing and growth at brands like WeWork, J.Crew, and TJX, where she learned the power of thoughtful brand-building and exceptional customer experience.

    Motherhood brought a different kind of challenge. Despite having amazing OBs, she kept wondering: what happens after this? In the years postpartum, she didn’t quite feel like herself. Brain fog and back pain lingered, and finding the right support felt confusing and disjointed.

    When Laura shared the early idea for Cura, Zoe immediately saw its potential. It was the kind of space she had needed: expert support and real connection, and care that evolved with her. With her experience building meaningful brands, she knew she could help bring it to life.